About
Blush is a beauty magazine that reads the ingredient list.
A magazine about beauty that reads the ingredient list — what a product does on real skin, who formulated it that way, and whether the claim on the box survives four weeks of use.
30 stories · 6 sections · 6 contributors
01
Name the active
A formula is a set of choices someone made about concentration, pH and vehicle. Blush names those first, because a claim only means something next to the thing it was measured against.
02
Say who it is for
There is no product that suits every face, and a review that implies otherwise is selling. We say plainly who a formula is likely to disappoint.
03
Be honest about the evidence
A story that admits the trial was small is more useful than one that rounds a promising result up to a fact. We mark the edges of what is known.