Tag
Buying Less
2 stories
Wellness
Nine Products On A Shelf, Two That Earn Their Place
We audited five readers' bathroom shelves against what each product was actually doing. The average was nine items and the average useful count was under three.

Fragrance
The Case For One Bottle, Worn Until It Is Gone
A wardrobe of fragrances is the industry's preferred outcome and a worse experience than a signature. Scent works by association, and association needs repetition.






